Kersting Creative - Learning & Development Solutions

Kersting Creative provides custom learning development, strategy creation, and technology selection services. Founded by Don Kersting with 25+ years of L&D expertise from major corporations.

What They Do

• Custom Learning Development—E-learning, microlearning, video-based learning, job aids, and instructor-led training solutions
• Learning Strategy Creation—Comprehensive learning roadmaps that drive individual and organizational success
• Learning Technology Selection: Platform assessment, selection, and implementation guidance for LMS/LXP systems
• Enterprise Learning Solutions—Executive development, programmatic learning, and organizational learning strategies
• Cross-Industry Expertise—Serving healthcare, technology, retail, and government sectors with proven learning methodologies

Impact:

Kersting Creative has delivered transformative learning experiences for major organizations, including McKesson, Texas Instruments, and Ascension. Their solutions have achieved measurable results, with 70%+ of employees reporting improved job performance and organizations seeing 218% increases in employee motivation through learning investments.

Mission:

Kersting Creative is committed to empowering organizations to reach their full potential through innovative learning experiences that inspire growth and drive success. They believe in the power of creativity, collaboration, and continuous improvement to deliver transformative learning solutions that make a lasting impact.

Lead Frontend Developer at Done&Co - Building Modern Learning & Development Platforms with Next.js & Sanity CMS

As a senior frontend developer at Done&Co, I was responsible for building the complete digital presence for Kersting Creative. My work focused on developing a modern, responsive website that showcased their 25+ years of learning and development expertise and enhanced their online business operations.

Architecture & Tech Stack

• Next.js 14 with App Router and Turbopack for optimal performance and SEO
• TypeScript for type safety and better developer experience
• Tailwind CSS for responsive, utility-first styling with custom design system
• Sanity CMS for content management with comprehensive custom schemas
• SendGrid integration for contact form functionality and email automation
• GROQ for efficient data querying and content management

Responsive Design & UX

• Mobile-first approach with responsive navigation and hamburger menu for mobile
• Sticky header with dropdown navigation and smooth hover animations
• Custom typography using Urbanist, Vidaloka, and Playfair Display font families
• Semantic HTML structure for accessibility and SEO optimization
• Interactive animations, including text rotation in hero banner and smooth transitions

Content Management System

• Custom Sanity schemas for all content types (Home, About, Services, Contact, Header/Footer)
• Rich text editor with Portable Text for flexible content creation
• Image optimization with custom SanityImage component and lazy loading
• Dynamic routing for individual service pages and content sections
• Comprehensive content modeling for hero banners, services, testimonials, and FAQ sections

Performance & SEO

• Server-side rendering for optimal page load times and SEO
• Dynamic metadata generation for each page and section
• Image optimization and lazy loading with Next.js Image component
• Sitemap generation for better search engine visibility
• TypeScript interfaces for type-safe data handling throughout the application

Interactive Features

• Contact form with SendGrid email integration and form validation
• Image slider using Embla Carousel for testimonials and portfolio
• FAQ accordion with smooth expand/collapse animations
• Service showcase with detailed information and call-to-action buttons
• Company statistics with animated counters and background imagery
• Responsive grid layouts for services, features, and content sections

Key Achievements

• Reduced page load times through optimized images and efficient data fetching
• Improved user engagement with interactive elements and smooth animations
• Enhanced content management with intuitive Sanity Studio interface
• Mobile optimization ensuring seamless experience across all devices
• Accessibility compliance with proper alt texts and semantic markup