Done & Co. - Brand Strategy & Web Development

Done & Co. is a Dallas branding agency that develops brands and websites for companies since 2007. Their Mission Plan process delivers strategic direction in 90 minutes with clear budgets and timelines.

What They Do:

• Brand Strategy & Development—Comprehensive brand positioning, naming, and identity creation for companies and products
• Website Design & Development—Custom websites optimized for performance and user experience
• Mission Plan Process—90-minute strategic framework that defines goals, challenges, and roadmap for brand success
• Creative Direction—Visual design, messaging, and brand voice development
• Digital Marketing—SEO, content marketing, and online presence optimization

Impact:

Done & Co. has successfully developed over 100 brands and launched 100+ websites since 2007, serving clients from global enterprises to entrepreneurs. Their work has achieved remarkable results, including 172% engagement increases and recognition as a 2x AMA Award Winner, demonstrating their ability to deliver measurable ROI through strategic design.

Mission:

Done & Co. is committed to delivering lasting, high-quality branding and web solutions with excellence and integrity. They prioritize understanding client goals through their Mission Plan process, ensuring every project has clear direction and measurable outcomes while maintaining their people-first approach.

Lead Frontend Developer - Done & Co. (USA, Texas)

I spearheaded the development of a high-performance, client-facing website using Next.js, leveraging its built-in features like SSR/SSG and incremental static regeneration (ISR) alongside TypeScript, Sanity.io CMS, GSAP animations, and SendGrid integration to create a dynamic, scalable, and SEO-optimized experience.

Next.js & TypeScript Integration

Utilized Next.js’s server-side rendering (SSR) and static site generation (SSG) to optimize load times, SEO performance, and content freshness. Employed TypeScript throughout for type safety and maintainability.

CMS-Driven Content & SEO

Integrated Sanity.io as the single-source CMS to manage all site content and metadata. Designed content schemas, implemented live preview support, and applied SEO best practices via structured data and meta tags within Next.js’s head management.

Animation & Interactivity

Added smooth, visually engaging interactions using GSAP—animating transitions, scroll effects, and page elements to enhance user experience and brand storytelling.

Client & Designer Collaboration

Led requirement-gathering sessions with designers and clients to understand goals and wireframes, ensuring alignment between UX vision and technical implementation. Translated their input into functional components and styled layouts.

Page Development

Constructed the Mission, Work, and Work Details pages, pulling dynamic data from Sanity.io, implementing dynamic Next.js routing, and maintaining consistent design and usability across devices.

Contact Functionality & Email Handling

Built a robust contact form powered by Next.js API routes and SendGrid—ensuring reliable form submissions, server-side validation, and scalable email delivery for client inquiries.